If you go to a Adidas or Nike store in Europe, you will see Lionel Messi, Christiano Ronaldo, Bastian Schweinsteiger and Frank Lampard. Maybe you will even see Kobe Bryant or Dirk Nowitzki. And of course the occasional Roger Federer or Rafael Nadal. If you enter the Nike flagship store in San Francisco, you will be greeted by a guy with dark glasses an a thick black beard -
Brian Wilson!
And this guy, or rather his beard, is famous. You will see
shirts like this all over San Francisco when a game of the local baseball team, the San Francisco Giants, is on, as this Wilson guy is their "closer" (the last guy to throw the ball at the guy from the other team holding that baseball bat that in Europe only neonazis seem to sport as a accessory to Lonsdale jackets and shoes with white laces).
To see what all the hype is about, we decided to go to the ballpark - the arena - which in San Francisco is called AT&T-park and happens to be in my neighborhood. Having been at the World Cup as well as the Euro and even the Champions League - arguably some of the biggest sport events apart from the Olympic games - I have seen some inflated event pricing, but 9,75 $ for a 0,3 l beer almost gave me a heart attack!
If I ever become a billionaire, I think I am not only going to buy a football team, but also a baseball franchise, just to earn some money. Make the calculation for yourself: The At&T-park has 41.915 seats. There is a baseball game around three times a week (the other days the players are off or busy doing away games). Just giving away alcohol licenses will earn you a nice amount of money... and I am not talking tickets, food and merchandising.
Apart from my economic interest, the game was actually not that interesting - I prefer the NBA, but San Francisco won in the last inning - I think the dude with the beard did quite well. And what is really entertaining is the stuff that is used to fill the gaps when nothing is happening in the game, like the "Kiss Cam" - see below - that would be something we could do at the Euro 2012 too.
And the view from the ballpark is also worth a visit - see for yourself.