Well as autumn comes nearer and nearer - maybe not to you on the sunny continent, but still it is coming as I could feel yesterday when I was caught by an Irish downpour - it is time to read books again. And as I know that many of you have given up on paperbacks and switched to audio-books, I would like to recommend one to you.
The best thing about it: Not only my recommendation is for free...the audio-book itself is free as well. And this is what it ultimately is about! The title - you might guess - is "Free" and the author of the book is Chris Anderson, editor in chief of the American "Wired"-Magazine and a visionary when it comes to the economics of the 21st century. Maybe you have read his last book "The Long Tail".
You might say: "Why is this book for free then?" - and this is exactly what is behind the idea. The normal paper version of the book will set you back around 25 Euro, the audio-version is available for download.
And already, you have learned an essential lesson from Anderson's book: Companies will earn their money "around their products", not by charging for their use. See Google's Search Engine that is essentially free to use and pays for itself by online advertisement. So listen to the book, understand the concept and maybe become the next internet-millionaire.
Here you can download the book for free.
And for those of you who would like to read about the book in German first, here is a link to an article on Spiegel Online.
Hope you enjoy it and happy money making for free. :)
1 Kommentar:
Hi Christof,
thanks for sharing this great article.
Already listening to the second chapter of the book :)
I really like his 'fresh' style of narrating and the way he enriches his analysis with information about historical change/failure/success of different early 'marketing' strategies. Quite interesting!
(Even for someone who usually avoids marketing topics... Heymo would probably be very proud of me if only he knew of it ;P )
Greetings,
Thorsten
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